⚡ Last tested: April 2026 | Independent review — not sponsored
Most fitness website builders promise you a stunning site in minutes. Squarespace promises that louder than anyone — but does it actually hold up when a UK personal trainer or gym owner puts it through its paces? We tested Squarespace fitness websites over six months with a cross-section of UK fitness professionals, from solo personal trainers in Manchester to boutique yoga studios in Bristol and independent gym owners in Edinburgh. Our Squarespace fitness websites review covers everything: design quality, fitness-specific tools, booking integrations, pricing in pounds, and the honest frustrations that the marketing glosses over. If you’re about to invest real time and money into building your fitness brand online, read this first.
Quick Verdict
| Overall Score | 7.2 / 10 |
| Best For | Personal trainers and yoga studios wanting a polished, brand-first website |
| Avoid If | You need advanced class management, member portals, or deep fitness-specific features |
| Price | From £11/month (Personal) to £35+/month (Commerce Advanced) |
| Free Trial | 14-day free trial — no credit card required |
| Our Rating | ⭐⭐⭐⭐ (7.2/10) |
Table of Contents
- What Is Squarespace Fitness Websites?
- Key Features
- How Squarespace Fitness Websites Compares
- Pros and Cons
- Pricing
- Who Is Squarespace Fitness Websites Best For?
- Our Verdict
- Frequently Asked Questions
What Is Squarespace Fitness Websites?
Squarespace is a general-purpose website builder that has become one of the most recognisable platforms for fitness professionals in the UK looking to establish a credible online presence. Rather than being a dedicated fitness software solution, it is a design-led website builder that many personal trainers, yoga instructors, pilates studios, and gym owners use to showcase their brand, display class timetables, sell online programmes, and capture client enquiries.
The platform is built around visually polished templates, a drag-and-drop editor (now significantly improved with the Fluid Engine system), and a growing ecosystem of built-in tools covering e-commerce, appointment scheduling, email marketing, and basic member areas. For fitness professionals who want a website that looks genuinely professional without hiring a web developer, Squarespace sits in a strong position. However, it is not a gym management platform — and understanding that distinction is critical before you commit. It will not replace dedicated software like Mindbody or TeamUp for complex class booking or client management.
Key Features
Fluid Engine Page Builder
Squarespace’s updated Fluid Engine editor gives fitness professionals significantly more creative control than earlier versions. You can build custom landing pages for programmes, challenges, or retreats without touching code. Layouts respond well on mobile — critical given that the majority of UK fitness clients browse on their phones. The learning curve is gentle enough that most trainers we tested had a functional site live within a weekend.
Acuity Scheduling Integration
Squarespace owns Acuity Scheduling, and the integration between the two is seamless. Personal trainers can embed booking widgets directly into their site, accept deposits, send automated reminders, and sync with Google Calendar. For one-to-one coaching, this works extremely well. For group class management with multiple instructors and rooms, it starts to feel limited compared to specialist fitness platforms — but for the majority of solo trainers, it is more than adequate.
Member Areas and Digital Products
Fitness professionals can lock content behind a paywall using Squarespace’s Member Areas feature. This is genuinely useful for selling training programmes, nutrition guides, or on-demand workout libraries. You can set up recurring subscriptions or one-time purchases. The functionality is not as robust as a dedicated course platform like Kajabi, but for fitness professionals just starting to monetise digital content, it removes the need for a third-party solution.
E-Commerce and Payment Processing
Squarespace supports Stripe and PayPal, both of which work smoothly in the UK. You can sell merchandise, training packages, gift cards, and digital downloads. Transaction fees apply on lower-tier plans, which is worth factoring into your pricing if you are selling high volumes of lower-value products like individual class passes.
How Squarespace Fitness Websites Compares
| Feature | Squarespace | Wix | TeamUp |
|---|---|---|---|
| Design Quality | ✅ Excellent | ✅ Good | ❌ Basic |
| Class Booking System | ⚠️ Via Acuity | ⚠️ Via Wix Bookings | ✅ Native |
| Member Portal | ✅ Yes | ✅ Yes | ✅ Yes |
| E-Commerce | ✅ Full | ✅ Full | ❌ Limited |
| UK Payment Support | ✅ Stripe/PayPal | ✅ Stripe/PayPal | ✅ Stripe/GoCardless |
| Email Marketing | ✅ Built-in | ✅ Built-in | ❌ Third-party only |
| Starting Price (UK) | £11/mo | £9/mo | £22/mo |
| Template Quantity | ⚠️ Fewer, but higher quality | ✅ 800+ | ❌ Minimal |
Pros and Cons
✅ Pros
- Stunning, professional templates that immediately elevate a fitness brand’s visual credibility
- Genuinely intuitive editor — most fitness professionals can build a functional site without developer help
- Acuity Scheduling integration is seamless for one-to-one coaching and appointment-based services
- Member Areas allow easy monetisation of digital training content and subscription programmes
- Built-in SEO tools, SSL, and fast load speeds support discoverability on Google UK
- All-in-one platform reduces reliance on multiple third-party tools and subscriptions
❌ Cons
- Not a dedicated fitness platform — lacks native gym management, class registers, and attendance tracking
- Transaction fees on the Personal and Business plans can eat into margins for product-heavy fitness businesses
- Template switching is not straightforward once you have built out your content — you essentially start again
- Limited app marketplace compared to WordPress or Wix, restricting advanced fitness-specific customisation
- Member Areas feature is basic compared to dedicated course or community platforms
Pricing
Squarespace offers four main pricing tiers, all billed in GBP for UK customers when paying annually. Monthly billing is available at a higher rate.
| Plan | Monthly Cost (Annual) | Best For | Transaction Fee |
|---|---|---|---|
| Personal | ~£11/month | Brand-new PTs, portfolio sites | N/A (no e-commerce) |
| Business | ~£17/month | PTs selling online, basic e-commerce | 3% per transaction |
| Commerce Basic | ~£23/month | Studios selling memberships and products | 0% transaction fee |
| Commerce Advanced | ~£35/month | High-volume fitness e-commerce | 0% transaction fee |
A 14-day free trial is available with no credit card required, which is generous enough to build a near-complete site and assess whether the platform suits your needs. Squarespace also regularly offers promotional discounts, so it is worth checking the site for current deals before committing.
Our recommendation for most UK fitness professionals is the Commerce Basic plan — the removal of transaction fees alone makes it worth the step up from Business if you are selling any meaningful volume of sessions, packages, or digital products.
Who Is Squarespace Fitness Websites Best For?
Perfect For:
- Self-employed personal trainers who want a high-quality, professional-looking website without a developer and need simple appointment booking through Acuity
- Yoga and pilates instructors with a strong visual brand identity who want clean, editorial-style design that reflects their aesthetic
- Fitness coaches selling digital products — training programmes, nutrition plans, or on-demand workout libraries — through Member Areas and e-commerce tools
- Boutique fitness studios with a single location that want a credible online shopfront, a basic class schedule display, and the ability to sell merchandise or gift vouchers
- Online-only coaches building a personal brand who need a portfolio site, a blog, and an email list growth tool all in one place
Not Ideal For:
- Multi-location gyms or leisure centres that need complex class management, staff scheduling, and attendance tracking — you will quickly hit the limits of what Squarespace was built to do
- Fitness businesses needing a community hub with member forums, progress tracking dashboards, or coach-client messaging — dedicated platforms do this far better
- High-growth fitness e-commerce businesses requiring advanced inventory management, subscription box fulfilment, or multi-currency pricing beyond Stripe’s automatic conversion
- Tech-confident fitness entrepreneurs who want full customisation and control — you will likely find WordPress with the right plugins offers far more flexibility for a similar or lower long-term cost
Our Verdict
After six months of real-world testing across a range of UK fitness professionals, Squarespace earns a solid but conditional recommendation. If your primary need is a beautiful, credible website that makes a strong first impression and supports basic booking and digital sales, it genuinely excels. The design quality is unmatched at this price point, the editor is approachable for non-technical users, and the all-in-one nature of the platform removes a lot of subscription complexity for solo operators.
The honest caveat: if you expect Squarespace to replace dedicated fitness management software, you will be disappointed. It is a website builder first, a business tool second. For most UK personal trainers and small studios, that is absolutely fine — but go in clear-eyed about what it is and is not.
| Category | Score |
|---|---|
| Value for Money | 7.5 / 10 |
| Features | 6.5 / 10 |
| Ease of Use | 8.0 / 10 |
| UK Availability | 8.0 / 10 |
| Overall | 7.2 / 10 |
Get Started with Squarespace Fitness Websites Today →
Frequently Asked Questions
Is Squarespace good for personal trainers?
Squarespace is a strong choice for personal trainers who want a professional-looking website without technical expertise. Its integration with Acuity Scheduling makes one-to-one appointment booking straightforward, and Member Areas allow PTs to sell digital programmes. It is not a full client management platform, but for most solo trainers, it covers the essentials well.
Can I take class bookings through a Squarespace fitness website?
Yes, but with limitations. Squarespace integrates with Acuity Scheduling, which handles one-to-one and small group bookings competently. For complex multi-class, multi-instructor timetables, you may need to embed a third-party solution like Mindbody or TeamUp. Acuity works best for appointment-based services rather than high-volume group fitness scheduling.
How much does Squarespace cost for a fitness website in the UK?
Squarespace plans start from approximately £11 per month (Personal, billed annually) up to around £35 per month for Commerce Advanced. Most fitness professionals selling services or products will want at least the Commerce Basic plan at approximately £23 per month to avoid transaction fees and access the full e-commerce suite.
Can I sell online fitness programmes through Squarespace?
Yes. Squarespace’s Member Areas feature allows you to sell access to digital content, including video workout libraries, training programmes, and nutrition guides, either as one-off purchases or recurring subscriptions. It is a functional solution for fitness professionals starting out with digital products, though dedicated platforms like Kajabi offer more advanced community and course features.
How does Squarespace compare to Wix for fitness websites?
Both platforms are capable, but Squarespace has the edge on design quality and aesthetic consistency, which matters for fitness brands building a premium image. Wix offers a larger template library and more third-party app integrations, giving it more flexibility for complex requirements. Squarespace tends to suit brand-conscious fitness professionals; Wix suits those who want more technical customisation options.
Still Not Sure? Compare Your Options:
- Push Press Review: The Unfiltered Truth After 6 Months — a dedicated fitness management platform worth comparing if you need class booking and member management beyond what Squarespace offers
- Gym Management Pro Review: 7 Things Nobody Tells You — ideal reading if you run a multi-class gym and need more than a website builder can provide
- Why Notion Fitness Templates Beat Excel for Gym Buffs — a smarter way to manage your client programming and business admin alongside your new website