Push Press Review: The Unfiltered Truth After 6 Months

Last updated: April 2026  |  Independent review, not sponsored

Most gym management software is built for chains. Push Press was built for the rest of us. This review looks at Push Press based on its published features and pricing, covering scheduling, member management and payment processing. Whether you’re running a CrossFit box, a boutique PT studio, or a small independent gym, this platform markets itself as the all-in-one solution that actually fits your workflow. But does it live up to that promise? Here is what the published information says, including the bits the marketing doesn’t make obvious.

What Is Push Press?

Push Press is a cloud-based gym management and membership software platform designed specifically for independent fitness businesses. Unlike generic booking or CRM tools that have been awkwardly retrofitted for gyms, Push Press was built from the ground up with coaches, box owners, and studio operators in mind.

At its core, Push Press handles the administrative weight that bogs down small fitness businesses: member sign-ups, recurring billing, class scheduling, attendance tracking, and communication. The platform offers a member-facing app alongside an owner dashboard, aimed at gym owners who don’t have a dedicated admin team.

Originally founded in the United States and popular with CrossFit affiliates, Push Press is also used outside the US, so UK gym owners can consider it as an alternative to more expensive or complex platforms. It operates as a SaaS model, meaning you access everything via browser or the companion mobile app with no software to install locally.

The platform positions itself on simplicity and affordability – a direct challenge to heavier enterprise tools that small studios simply don’t need.

Key Features

Member Management & Automated Billing

Push Press handles recurring membership billing with a level of automation aimed at reducing admin time. Members can sign up directly through a customisable sign-up page, input their payment details, and be automatically billed on schedule – whether that’s weekly, monthly, or on a custom cycle. Failed payment retries, dunning emails, and membership pause requests are all managed within the platform. For UK gym owners tired of chasing payments via WhatsApp, this alone justifies the subscription cost.

Class Scheduling & Attendance Tracking

The scheduling module is where Push Press earns its stripes for functional fitness facilities. Coaches can create repeating class schedules, set capacity limits, enable waitlists, and manage drop-ins – all from a single dashboard. Members book through the app, and attendance is tracked automatically when they check in. The reporting tools show you which classes are consistently full (and which ones aren’t earning their spot on your timetable).

Branded Member App

Push Press provides a white-labelled member app available on both iOS and Android. Members use it to book classes, view their attendance history, manage their membership, and receive push notifications from your gym. For independent studios competing with larger chains, having a branded app – without the six-figure development cost – is a genuine differentiator.

Reporting & Business Insights

The reporting dashboard gives gym owners a real-time view of revenue, membership growth, churn rate, and class attendance trends. You can filter by date range, membership type, or coach – which is useful if you’re running a multi-coach facility. The insights aren’t as deep as a dedicated business intelligence tool, but for most independent gym owners, they provide exactly the right level of visibility to make informed decisions about programming, pricing, and retention.

How Push Press Compares

Pros and Cons

Pricing

Push Press lists three plans on its pricing page. Here is how they break down at the time of writing:

Push Press lists a free Core plan with no monthly fee. Check the pricing page for exactly which features and payment-processing terms apply to it. Paid plans (Pro at $159/month and Max at $229/month at the time of writing) add more on top of the free Core plan. Check the Push Press pricing page for exactly what each plan includes. Pricing is billed in USD, so UK operators should factor in exchange rate fluctuations when budgeting annually.

It’s worth checking the Push Press website directly for the most up-to-date pricing, as tiers and features are updated periodically.

Check Latest Price →

Who Is Push Press Best For?

Perfect For:

• Independent CrossFit affiliates – the platform’s roots are here, and it shows. Scheduling, drop-in management, and programming tools are all tailored to functional fitness boxes.
• Boutique personal training studios – PT studios with 50–300 members benefit enormously from the automated billing and client communication tools.
• Solo personal trainers scaling up – the free plan lets you start managing clients professionally from day one, with room to grow into paid features as revenue increases.
• Gym owners tired of spreadsheets and manual invoicing – if you’re still chasing payments via bank transfer and managing schedules in Google Sheets, Push Press will transform your admin workload.
• Fitness entrepreneurs launching their first studio – the low barrier to entry and clean onboarding make it one of the most accessible gym management platforms available.

Not Ideal For:

• Multi-location gym chains – Push Press doesn’t support managing multiple sites under a single account, which limits its usefulness for operators with expansion plans.
• Large commercial gyms with complex membership structures – enterprise-level features like corporate accounts, loyalty programmes, and deep CRM integrations aren’t Push Press’s strength.
• UK businesses with complex VAT reporting needs – the platform lacks native HMRC-compatible reporting, meaning you’ll need a separate accounting tool like Xero or FreeAgent.
• Yoga or pilates studios needing highly granular session types – while usable, the class structure is optimised for open gym and group functional fitness rather than multi-format wellness businesses.

Our Verdict

On its published feature set, Push Press looks like a well-focused gym management platform for independent fitness business owners. It doesn’t try to be everything, and that restraint is its main strength. It aims to make onboarding and day-to-day admin simple, and its automated billing is designed to cut down on manual payment chasing. UK users should go in with clear eyes about the USD pricing and the absence of native VAT reporting, but for most independent studios, these are manageable limitations rather than dealbreakers.

If you’re running a CrossFit affiliate, a boutique PT studio, or a growing independent gym and you want a platform that respects your time and doesn’t require a systems administrator to configure – Push Press deserves serious consideration.

Visit Push Press →

Frequently Asked Questions

Is Push Press available in the UK?

Yes, Push Press is available to gym owners and personal trainers in the UK. The platform is cloud-based and accessible globally. However, UK users should be aware that pricing is listed in USD and the platform does not advertise HMRC-compatible VAT reporting, so you may need a separate accounting tool such as Xero or FreeAgent to manage UK tax obligations.

How much does Push Press cost per month?

Push Press offers a free plan that includes core member management and scheduling features. The paid plans listed at the time of writing are Pro at $159 per month and Max at $229 per month. Pricing is in USD, so UK operators should account for exchange rate variation. Always check the Push Press website directly for the most current pricing information.

Does Push Press have a mobile app?

Yes. Push Press includes a branded white-label member app available on both iOS and Android. Members can use it to book classes, manage their membership, view attendance history, and receive push notifications from your gym. Check the Push Press site for which plans include the branded app.

What is Push Press best used for?

Push Press is best suited for independent fitness studios, CrossFit affiliates, and personal training businesses that need to automate membership billing, class scheduling, and member communications. It’s particularly strong for functional fitness facilities. It’s less suited to large multi-location commercial gyms or businesses with complex enterprise-level reporting requirements.

How does Push Press compare to Mindbody?

Push Press is generally simpler, more affordable, and better suited to independent functional fitness studios, whereas Mindbody targets a broader wellness market including spas, yoga studios, and larger enterprises. Mindbody offers more integrations and multi-location support, but at a significantly higher price point. For CrossFit boxes and small PT studios, Push Press typically offers better value and a more relevant feature set.